After being cooped up all winter, it’s time to break out of your hibernation and add some color to your wardrobe! The Pantone Color Institute has released its “Color of the Year” for 2023, a beautiful shade of blue called “Viva Magenta”. 

This color is perfect for adding a touch of sophistication to your look. It can be paired with other colors to create different looks. 

Read on if you’re looking for inspiration to add color to your wardrobe this spring!

When it comes to fashion, color is one of the first things that come to mind. And what better time to add some hues to your wardrobe than during spring? The season is all about new beginnings, so why not start fresh with your style?

Keep reading for tips on adding color to your wardrobe this spring.

Color of the year

The color of the year is a highly anticipated announcement in the world of fashion, and western chic fashion is no exception. This color is chosen each year by color experts and trend forecasters to represent the mood and spirit of the times, and it can have a significant impact on the fashion industry.

The selection of the color of the year involves a complex process of analysis and research. Color experts and trend forecasters study a range of factors, including cultural and societal trends, consumer behavior, and market data to identify the color that best represents the current zeitgeist. They also draw on a range of sources for inspiration, such as art, fashion, design, and popular culture.

Once a color has been chosen, it is typically given a professional name that reflects its unique shade and tone. For example, the color of the year for 2022 in the was a spritely, joyous color that is perfect for the digital world that permeates our daily lives shade of purple called "Very Perri”. In contrast of this year that was, “Viva Magenta”, this electrical shade is an eye-catching, dynamic color that can evoke a sense of enthusiasm and passion. It adds a powerful punch to any project you may have in mind.

The announcement of the color of the year is often accompanied by a range of marketing and promotional materials that help to create buzz and excitement around the color. This may include fashion shows, advertising campaigns, and social media content that showcase the color in a variety of contexts.

In the world of fashion, the color of the year plays an important role in shaping the trends and styles that dominate the industry. Designers and retailers will often incorporate the color into their collections, and consumers will look to the color of the year as a guide for what is current and fashionable. Just as you can see in the pictures above, how combinable the color is with almost anything in our brand, it is a very versatile color despite the power it has. Going for dark or light colors, brown or black combinations, the color of the year goes with them all. As simple as a honey vest with a pair of jeans and a tank top of the color. If  you’re a men, a great pair of dark brown laser cut boots and a vibrant magenta shirt, will make the outfit of year.

There are a few things to remember when adding color to your wardrobe. First, consider the colors that are in trend for this spring. Second, think about what color combinations will work best for you, whether it’s your skin tone or the other garments you wish to combine in the outfit. And last, don’t forget to accessorize!

Complementary, opposites and skin tones

Viva Magenta is a vibrant shade of pink that can be used as a statement color in fashion and design. As with any color, understanding its complementary colors and opposites can help you create a harmonious and visually pleasing color palette. Additionally, skin tone can also influence how Viva Magenta is perceived and how it should be used.

Complementary colors are those that are opposite each other on the color wheel, which are on top of the image above. The complementary color to Viva Magenta is a greenish-yellow hue, which can be used to create a contrasting color scheme. For example, pairing Viva Magenta with a pale green or lemon yellow can create a striking and eye-catching effect.

Opposite colors, on the other hand, are those that have a significant contrast in hue and value. In the case of Viva Magenta, its opposite color is a blue-green hue (bottom part of the image), which can be used to create a complementary color scheme. For example, pairing Viva Magenta with a seafoam green or turquoise can create a harmonious and balanced color palette. 

When it comes to skin tone, Viva Magenta can look different on different people. Those with warm skin tones, for example, may find that Viva Magenta appears more vibrant and energizing, while those with cool skin tones may find that it appears more muted and subdued. Additionally, those with neutral or olive skin tones may find that Viva Magenta looks particularly striking against their skin. Importance of colors is that it can make you look happy, good looking, while the incorrect ones will make you look sad, sick and not get the best of you and your face factions.

When using Viva Magenta in fashion or design, it's important to consider the skin tone of the people who will be wearing or using the color. For example, if you're creating a makeup look with Viva Magenta, you may need to adjust the intensity of the color based on the model's skin tone. Similarly, if you're designing clothing with Viva Magenta, you may need to choose complementary colors and patterns that work well with different skin tones.

Overall, understanding the complementary colors and opposites of Viva Magenta, as well as how skin tone can influence its perception, can help you use this vibrant hue effectively in your fashion and design projects. If still in doubt, go for a monochromatic look, having different layers of the same color in different tones, have shoes and bags be the outstanding pieces.

 

Prepare for spring break

 

Want to use this vibrant color on vacations? Some great options for contrasting the ocean and sand, going to a dinner with a magenta maxi dress and a pair of genuine stingray high heel black leather sandals paired with the handwoven black leather satchel bag for a matching duo. Accompanied for men with an all stingray look as well, belt and hand-painted black exotic leather sneakers. Elegant, yet great for the beach and the chilly wind.

 

The design district is a vibrant and sophisticated international destination for art, fashion, architecture and fine dining. With constantly changing weather, windy but hot, sometimes chilly. A versatile outfit can help in this city, making the blazer not just part of the outfit but part of keeping away the breeze. A light green blazer as a complementary color matched to a pink trouser and orange top, will make you part of this big fashion city. Accessorizing with our cream and brown python tone sneakers that match the crossbody bag. While for men a more monochromatic will do the work, with brown python sneakers completing the outfit and matching your partner. And why not a matching wallet for when you have to pay.

 

Depending if you’re going around the city or being in a ranch wine tasting or polo watching, these outfits will do the work. A prairie dress and the embroidered tall knee boots will have you protected of any terrain to be. While for men, an also straight embroidered boot and a metal buckle around the ankle will make this boot have a more sophisticated look compared to any other, leveling up the outfit from a western to a western chic. Getting a special look to the plain short sleeve magenta shirt with the boots that can easily be matched to any belt or jacket in our brand. Do you see yourself?

 

Fashion is constantly evolving, with new trends emerging each year. As the world continues to change, fashion designers are finding inspiration in new cities and cultures, leading to the development of unique fashion styles. Getting to travel is an opportunity to thank, but being able to experiment a new style is a must. New city, give it a try to new styles with our products that go from western to a perfect fashionable street style that for sure never would’ve passed your mind.