DON AGUSTÍN CUADRA
During his life he dedicated himself to the commercialization of various clothing products, he enjoyed wildlife and natural life so he left his children an admiration for the natural beauty of exotic skins. It was they who decided to start the manufacture of exotic loggerhead, elephant, lizard, python and eel leather belts in a small company called FECIHE.
FOUNDING OF GRUPO CUADRA
On June 28th, 1991, in León, Guanajuato, Mexico the first batch of exotic leather boots was manufactured under the CUADRA brand, including a line of belts and wallets of the finest quality featuring attractive and innovative styling, exemplified through the diversity and originality of the finishing process used on the exotic leathers. They immediately began competing with the best established Western boot brands.
THE PRODUCTION GROWS
After one year in the market, the CUADRA brand became recognized as one of the top quality labels, featuring a wide variety of exotic leathers and authentic style. All this contributed to a five-fold increase in production in its first year.
The value and reputation of CUADRA’s lines of products began to be recognized abroad. In 1993, the company began exporting to the United States, then to Italy, France, Norway, Switzerland and Guatemala. The products can now be found in Canada, Spain, Germany, Australia, Colombia and Honduras as well.
THE FIRST CUADRA STORES
Tthe first CUADRA store opened in Leon, Guanajuato, Mexico, in order to meet the needs of market and directly offer the product to the consumer. Subsequently in Mexico City two more stores are opened, followed by the store known as “La Potosina”, which opened as a tribute to Mr. Agustin Cuadra. The store has a traditional beauty, its wood carvings decoration reflect the distinctive handcrafted style of the brand.
CUADRATEL BEGINS TO OPERATE
Cuadratel was created to bring personalized and permanent service and to quicken the delivery process. CUADRA’s showroom objective was to provide direct assistance with a personalized service that responds to the needs of the consumer.
The FRANCO CUADRA collection was launched to meet the market’s demand for dress shoes with contemporary style.
This collection reflected utmost quality, artisanal manufacturing and exotic beauty in a variety of leathers with a contemporary style and a distinguished elegance.
JACKETS AND WOMEN’S FRANCO CUADRA COLLECTIONS
The style of the CUADRA lines of product is reflected through a garment: the leather jacket. The production of women’s boots and ankle boots begins under the Franco Cuadra brand, with a sophisticated and elegant style.
CUADRA’S IMAGE CHANGES
CUADRA decides to renew its image, reflecting the status of a brand with style, quality and innovation while maintaining its essential authenticity and tradition.
JEANS AND SHIRTS
CUADRA became a lifestyle diversifying its stock of cowboy boots, accessories and jackets by expanding into jeans and shirts as well.
The popularity and demand of the brand has increased not only in Mexico, but in other countries giving as a result the opening of the first store in United States. The opening took place on November 15, 2012 in Water Tower Place, Chicago.
OPENING AT LAS VEGAS
CUADRA’s collections are sold in more than 20 Mexican States and in 2 United States cities with the new opening of Las Vegas store on July 20th in the Shoppes at the Palazzo.
CURRENTLY IN CUADRA
Recognized as a big exporting company and thanks to this great work, we won the Regional Exporter Merit Guanajuato 2014; a prize granted by the Mexican Business Council for Foreign Trade and from the CEO of Bancomext.