From the Land of Leather: The Fascinating History of Cuadra

Over the years, CUADRA has established itself as a prestigious brand known for its artisanal quality and cutting-edge designs. Each CUADRA product carries a rich history, and due to its exotic nature, its beauty and originality speak for themselves. They also reflect the expertise and dedication of the master artisans who crafted them, as evidenced by the meticulous details present in every piece.

1991: The Birth of CUADRA

After gaining experience in working with exotic leathers, fine finishes, and the manufacturing of accessories, the Cuadra brothers embarked on a dream. On June 28, 1991, in León, Guanajuato, CUADRA was founded. The company began crafting exotic leather boots, belts, and wallets of the highest quality, featuring unique and attractive designs. With this diverse range of finishes, CUADRA quickly began competing with the top brands in the western boot market.

1992: Rapid Growth in Production

Within just a year, CUADRA was recognized as a brand offering high-quality western boots, distinguished by a diverse selection of leathers and authenticity. The growing demand for these products led to a fivefold increase in production.

1993: Entering International Markets

CUADRA’s products soon garnered international acclaim. In 1993, the company began exporting to the United States, followed by expansions into Italy, France, Norway, Switzerland, Guatemala, Canada, Spain, Germany, Australia, Colombia, and Honduras.

1995: CUADRA Stores Open

To meet the increasing demand, CUADRA opened its first store in León, Guanajuato. Subsequently, two more stores were opened in Mexico City. Additionally, "La Potosina," a store with beautiful traditional wood carvings, was opened as a tribute to the memory of Agustín Cuadra, reflecting the distinctive artisanal style of the brand.

1998: CUADRATEL Customer Service Center

Over the years, the bond between the company and its customers strengthened. To enhance customer service, CUADRATEL, a personalized service center, was established to respond directly to consumer needs and ensure prompt product delivery.

2006: Introducing Leather Jackets

CUADRA expanded its product line to include leather jackets, featuring various styles, some adorned with exotic leathers and others with crystals, all boasting unique, handcrafted finishes. The brand also began manufacturing elegant boots and booties for women under the Franco Cuadra label.

2007: A New Brand Image

While CUADRA maintained its commitment to artisanal craftsmanship and western style, the brand underwent an image overhaul to reflect its status as a stylish, quality-driven, and innovative brand. The first store to embody this new style was opened in Aguascalientes.

2012: Crossing New Borders

CUADRA's reputation for quality and craftsmanship led to the opening of its first store in the United States on November 15, 2012, at Water Tower Place in Chicago.

2013: Expansion in Las Vegas

CUADRA's product line was offered in more than 20 Mexican states and now in two U.S. cities, with a new store opening on June 20, 2013, at The Palazzo in Las Vegas. The brand also has both national and international distributors, making this unique lifestyle accessible to many more people.

2014: Guanajuato Export Merit Award

With a global expansion vision, CUADRA has been recognized as a leading exporter. In 2014, the brand received the Guanajuato Export Merit Award, presented by the Mexican Business Council for Foreign Trade and the General Director of Bancomext.

2022: Receiving the Crispín de Oro Award

The Crispín de Oro Award is a prestigious honor given to entrepreneurs who have made a significant impact in the footwear industry. It has been awarded for over 40 years by the Chamber of the Footwear Industry (CICEG). This year, CUADRA had the honor of receiving this award. Surrounded by family, friends, and team members, CUADRA received the award, which inspires us to continue achieving great things.

CUADRA remains committed to delivering the highest quality craftsmanship and style. Our legacy is built on passion, dedication, and a drive to push boundaries. We look forward to the future with enthusiasm, ready to embrace new challenges and opportunities.